Market Research Associations


  • American Association of Public Opinion Resources - Provides guides, standards, definitions, recommended and condemned practices for public policy survey data collection.
  • The Association of Qualitative Research Practitioners - Spearheading all major developments in qualitative research. Includes overview of the association and qualitative research as well as a reading list, hot topics and links.
  • Association of Survey Computing - Closely linked with the Market Research Society and the Royal Satistical Society. News events, courses and resources.
  • British Market Research Association - Trade association for the UK market research industry. Details its raison d'etre, guidelines and provides an online database of member companies as well as a buyer-supplier matching service.
  • Business and Industrial Group - Represents and promotes the interests and activities of users and suppliers of b2b and industrial market research. Includes online buyers guide. Provides information regarding the selection of consultants and a searchable online database of suppliers.
  • Council for Marketing and Opinion Research - A non-profit organization working on behalf of the survey research industry to improve respondent cooperation in research, and to promote positive legislation and prevent restrictive legislation which could impact the survey research industry.
  • Council of American Survey Research Organizations (CASRO) - Trade association of survey research businesses, representing companies and research operations throughout North America.
  • Market Research Society - Professional body that exists to set and enforce the ethical standards to be observed by research practitioners. Includes overview, code of conduct and details of training courses, qualifications and publications.
  • Market Research Society of Australia - Dedicated to increasing the standard and understanding of market research.
  • Marketing Research Association - A US national organization of marketing research professionals and firms. Find news and events, membership, links to marketing research companies.
  • Media Research Group - Non-profit making organisation which aims to promote an understanding of the techniques and uses of media research. Overview and details of events, including downloadable reports and presentations from past conferences.
  • Mexican Association of Marketing and Public Opinion Research Agencies - Association of marketing and opinion research companies in Mexico. Defines common quality norms and standards in methods, techniques, terminology, and analysis criteria as related to marketing research in Mexico.
  • The National Opinion Research Center (NORC) - Conducts survey research in the public interest for government agencies, educational institutions, private foundations, non-profit organizations, and private corporations.
  • Online Publishers Association - Provides latest market research news and publications.
  • Qualitative Research Consultants Association (QRCA) - Enhances the professionalism of qualitative marketing and social research, and provides for communications among its members.
  • The Research Buyer's Guide - Search for agencies and consultancies, group discussion and viewing facilities or full members and fellows of the MRS at listed organisations.
  • The Roper Center for Public Opinion Research - Library of public opinion data, focusing on data preservation and access, education, and research on public opinion.
  • Social Research Association - News and information relating to training days, seminars, conferences and events.



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