1001 Ways to Make More Money As a Speaker, Consultant, or Trainer: Plus 300 More Rainmaking Strategies for Dry Times Lilly Walters Paperback: 10 December, 2003 (McGraw-Hill Companies) EUR 10,23 1001 Ways to Market Your Services: Even If Yu Hate to Sell Rick Crandall and Richard C. Crandall Paperback: 01 May, 1998 (McGraw-Hill Companies) EUR 12,15 1897 Sears Roebuck & Co. Catalogue Nick Lyons Paperback: September, 2007 (Skyhorse Publishing) EUR 12,79 Accelerated Project Management: How to Be the First to Market James P. Lewis and Louis Wong Paperback: 04 July, 2007 (McGraw-Hill Companies) EUR 16,93 Advertising & Marketing Ferguson Hardcover: 31 December, 2003 (Ferguson Publishing Company) EUR 19,20 Advertising Agency Business: The Complete Manual for Management & Operation, The Eugene J. Hameroff Hardcover: 11 February, 1998 (McGraw-Hill Companies) EUR 25,61 Advertising and Marketing to the New Majority: A Case Study Approach Gail Baker Enods and Gail Baker-Woods and Gail Baker Woods Paperback: 23 November, 1994 (Wadsworth Publishing Company) EUR 43,56 Advertising Media A-To-Z: The Definitive Resource for Media Buying, Planning, and Research Jim Surmanek Paperback: 18 January, 2008 (McGraw-Hill Companies) EUR 16,00 Advertising: Concept And Copy George Felton Paperback: 28 March, 2006 (W. W. Norton & Company) EUR 32,48 Ama Handbook for Managing Business to Business Marketing Communications Roger S. Peterson and Joe Vitale and J. Nicholas Debonis Hardcover: 11 April, 1997 (McGraw-Hill Companies) EUR 25,61 American Automobile Advertising 1930-1980: An Illustrated History Heon Stevenson Hardcover: 15 April, 2008 (McFarland & Company) EUR 48,72 And Now a Few Words from Me: Advertising's Leading Critic Lays Down the Law, Once and for All Bob Garfield Hardcover: 21 January, 2003 (McGraw-Hill Companies) EUR 16,00 And Now A Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and for All Bob Garfield Paperback: 01 September, 2004 (McGraw-Hill Companies) EUR 10,87 Art And Advertising Joan Gibbons Paperback: 27 May, 2005 (I. B. Tauris & Company) EUR 19,63 Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy, The Richard Earle Paperback: 15 January, 2002 (McGraw-Hill Companies) EUR 12,79 Art of Writing Advertising: Conversations With William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett Denis Higgins Paperback: 19 February, 2008 (McGraw-Hill Companies) EUR 9,58 Beating the Deal-Killers: Overcoming Murphy's Law ( and Other Selling Nightmares) Steven A. Giglio Paperback: November, 2002 (McGraw-Hill Companies) EUR 10,87 Beer Advertising Memorabilia Herbert A. Haydock and Herb Heydock and Helen Haydock Hardcover: August, 2003 (Turner Publishing Company (KY)) EUR 17,63 Big Book of Sales Games: Quick, Fun Activities for Improving Selling Skills or Livening Up a Sales Meeting, The Peggy Carlaw and Vasudha Kathleen Deming Paperback: 01 May, 1999 (McGraw-Hill Companies) EUR 16,93 Blockbuster Toy: How to Invent the Next Big Thing, The Gene del Vecchio Hardcover: 01 September, 2003 (Pelican Publishing Company) EUR 16,66 Born to Buy Juliet B. Schor Paperback: 16 January, 2006 (Scribner Book Company) EUR 10,26 Born to Buy: The Commercialized Child And The New Consumer Culture Juliet B. Schor Hardcover: 21 February, 2005 (Scribner Book Company) EUR 23,45 Brand Warfare: 10 Rules for Building the Killer Brand David F. D'Alessandro and D'Alessandro Paperback: 04 February, 2008 (McGraw-Hill Companies) EUR 9,58 Brandmindset, The Christopher W. Hart and Duane E. Knapp Hardcover: 01 November, 1999 (McGraw-Hill Companies) EUR 16,00 Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales Robert W. Bly Hardcover: 01 January, 2000 (McGraw-Hill Companies) EUR 35,18 Business to Business Marketing: Creating a Community of Customers Victor L. Hunter and David Tietyen and David Tietyin Hardcover: 11 July, 1997 (McGraw-Hill Companies) EUR 25,61 Buy, Buy Baby: How Consumer Culture Manipulates Parents and Harms Young Minds Susan Gregory Thomas Hardcover: May, 2007 (Houghton Mifflin Company) EUR 16,03 Career Opportunities In Advertising And Public Relations Howard J. Rubenstein and Shelly Field Hardcover: October, 2005 (Ferguson Publishing Company) EUR 31,73 Channel Champions: How Leading Companies Build New Strategies to Serve Customers Steven Wheeler and Evan Hirsh and Evan Hirsch Hardcover: 10 September, 1999 (Jossey-Bass) EUR 26,06 Compensating the Sales Force: A Practical Guide to Designing Winning Sales Compensation Plans David J. Cichelli Hardcover: 18 August, 2003 (McGraw-Hill Companies) EUR 25,61 Complete Database Marketer: Second-Generation Strategies and Techniques for Tapping the Power of Your Customer Database, The Arthur M. Hughes and Hughes Hardcover: 01 September, 1995 (McGraw-Hill Companies) EUR 38,15 Complete Guide to E-Mail Marketing: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales, The Bruce C. Brown Paperback: 05 September, 2007 (Atlantic Publishing Company (FL)) EUR 16,00 Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a Winning Advertising Plan Paul J., III Bliss and Bruce C. Brown Paperback: 05 September, 2007 (Atlantic Publishing Company (FL)) EUR 16,83 Complete Guide to Writing Web-Based Advertising Copy to Get the Sale: What You Need to Know Explained Simply, The Vickie Taylor Paperback: May, 2008 (Atlantic Publishing Company (FL)) EUR 16,83 Copywriting for the Electronic Media With Infotrac: A Practical Guide Meeske and Milan D. Meeske Paperback: 24 July, 2002 (Wadsworth Publishing Company) EUR 23,45 Copywriting For The Electronic Media With Infotrac: A Practical Guide Milan D. Meeske Paperback: July, 2005 (Wadsworth Publishing Company) EUR 71,12 Corporate Governance: A Practical Guide to the Legal Frameworks and International Codes of Practice Alan Calder Hardcover: 03 March, 2008 (Kogan Page) EUR 58,65 Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells J. Schmid and Jack Schmid Hardcover: 01 April, 2000 (McGraw-Hill Companies) EUR 35,25 Creating Ever-Cool: A Marketer's Guide to a Kid's Heart Gene del Vecchio Hardcover: 01 December, 1997 (Pelican Publishing Company) EUR 15,27 Creative Strategy in Advertising with Infotrac A. Jerome Jewler and Bonnie L. Drewniany Paperback: December, 1969 (Wadsworth Publishing Company) EUR 65,99 Creative Strategy in Advertising Bonnie L. Drewniany and A. Jerome Jewler Paperback: February, 2007 (Wadsworth Publishing Company) EUR 74,33 Customer Delight Principle: Exceeding Customers' Expectations for Bottom-Line Success, The Timothy L. Keiningham and Timothy Kenningham and Terry Vavra Hardcover: 24 July, 2001 (McGraw-Hill Companies) EUR 21,12 Cutting Edge: Gillette's Journey to Global Leadership Gordon McKibben Hardcover: 15 February, 1998 (Harvard Business School Press) EUR 22,44 Direct Marketing: Strategy, Planning, Execution Edward L. Nash Hardcover: 21 January, 2000 (McGraw-Hill Companies) EUR 38,43 Dreamweaving: The Secret to Overwhelming Your Business Competition Michael Chandler Hardcover: 01 May, 2003 (Pelican Publishing Company) EUR 15,97 Driven: Inside Bmw, the Most Admired Car Company in the World David Kiley Hardcover: 20 April, 2004 (John Wiley & Sons) EUR 26,06 Ebay's Secrets Revealed: The Insider's Guide to Advertising, Marketing, and Promoting Your Ebay Store with Little or No Money Dan W. Blacharski Paperback: 01 February, 2007 (Atlantic Publishing Company (FL)) EUR 17,11 Endorsements In Advertising: A Social History Kerry Segrave Paperback: 30 June, 2005 (McFarland & Company) EUR 25,61 Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands Bernd H. Schmitt Hardcover: 04 January, 2000 (Free Press) EUR 17,95 Fame & Fortune: How Successful Companies Build Winning Reputations Charles J. Fombrun and Cees Van Riel Hardcover: 27 August, 2003 (Financial Times/Prentice Hall) EUR 19,23 Fundamentals of Business-To-Business: Sales and Marketing, The John Coe Hardcover: 21 February, 2008 (McGraw-Hill Companies) EUR 16,21 Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age, The Joe Cappo Paperback: 01 November, 2005 (McGraw-Hill Companies) EUR 10,87 Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success Jay Conrad Levinson and Charles Rubin Paperback: 13 October, 1994 (Houghton Mifflin Company) EUR 9,58 Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success Jay Conrad Levinson Paperback: June, 1993 (Houghton Mifflin Company) EUR 9,45 Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Jay Conrad Levinson and Jeannie Levinson and Amy Levinson Paperback: 05 June, 2007 (Houghton Mifflin Company) EUR 9,71 Handbook of Brand Management, The David Arnold Hardcover: 28 February, 1993 (Addison Wesley Publishing Company) EUR 24,04 Handbook of Strategic Public Relations & Integrated Communications, The Clarke L. Caywood Hardcover: 01 May, 1997 (McGraw-Hill Companies) EUR 38,43 Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, The Margaret Mark and Carol S. Pearson Hardcover: 16 January, 2001 (McGraw-Hill Companies) EUR 19,20 High Visibility: Transforming Your Personal and Professional Brand Irving Rein and Philip Kotler and Martin Stoller Hardcover: 03 February, 2006 (McGraw-Hill Companies) EUR 28,50 Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale Rick Page Paperback: 01 April, 2003 (McGraw-Hill Companies) EUR 11,51 How to Be Your Own Publicist: Everything You Need to Know to Act Like a Pr Pro Jessica Hatchigan Paperback: 01 June, 2002 (McGraw-Hill Companies) EUR 10,87 How to Exhibit at Trade Fairs: The Complete Guide to Making Your Company's Next Exhibition Enormously Rewarding John Appleyard Paperback: 26 May, 2006 (How to Books) EUR 17,90 How to Make a Million Dollars With Your Voice: (Or Lose Your Tonsils Trying) Gary Owens and Jeff Lenburg Paperback: 01 October, 2004 (McGraw-Hill Companies) EUR 11,72 How to Use the Internet to Advertise, Promote And Market Your Business or Website--With Little or No Money Bruce Cameron Brown Paperback: 01 April, 2006 (Atlantic Publishing Company (FL)) EUR 17,26 How to Write a Good Advertisement Victor O. Schwab Paperback: December, 1982 (Wilshire Book Company) EUR 14,30 Imc, the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication Don Schultz and Heidi Schultz Hardcover: 01 October, 2003 (McGraw-Hill Companies) EUR 25,61 Indispensable: How to Become the Company That Your Customers Can't Live Without Joe Calloway Hardcover: 24 May, 2005 (John Wiley & Sons) EUR 17,92 Instant Advertising Bradley J. Sugars Paperback: 19 December, 2005 (McGraw-Hill Companies) EUR 10,87 Instant Leads: Create a Steady Stream of Customers And Keep Your Business Growing Bradley J. Sugars Paperback: 19 December, 2005 (McGraw-Hill Companies) EUR 10,87 Instant Promotions Bradley J. Sugars Paperback: 01 January, 2006 (McGraw-Hill Companies) EUR 10,87 Integrated Branding: Becoming Brand-Driven Through Company-Wide Action F. Joseph Lepla and Lynn M. Parker Paperback: 26 April, 2002 (Kogan Page) EUR 19,20 Internal Marketing: Your Company's Next Stage of Growth Dennis J. Cahill Hardcover: 26 February, 2008 (Haworth Press) EUR 19,20 Interplay Of Influence With Infotrac: News, Advertising, Politics In The Internet Age, The Kathleen Hall Jamieson and Karlyn Kohrs Campbell Paperback: March, 2005 (Wadsworth Publishing Company) EUR 50,61 Introduction to Online Company Research: Search Strategies, Case Study, Problems and Data Source Evaluations, An Chris Dobson Hardcover: 08 August, 2003 (South Western Educational Publishing) EUR 57,34 Introduction to Public Relations and Advertising D. F. du Plessis Paperback: 30 November, 2000 (Juta & Company,) EUR 12,18 Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset Noel Capon Hardcover: 19 August, 2002 (Free Press) EUR 25,81 Kodak and the Lens of Nostalgia Nancy Martha West Paperback: 31 May, 2000 (University of Virginia Press) EUR 14,42 Living Brands: Collaboration + Innovation = Customer Fascination Raymond A. Nadeau Hardcover: 22 September, 2006 (McGraw-Hill Companies) EUR 19,20 Logos Redesigned: How 200 Companies Successfully Changed Their Image David E. Carter Hardcover: 31 August, 2005 (Harper Design) EUR 22,44 Madison & Vine: Why the Entertainment And Advertising Industries Must Converge to Survive Scott Donaton Paperback: 21 March, 2008 (McGraw-Hill Companies) EUR 11,01 Madison & Vine: Why to Entertainment and Advertising Industries Must Converge to Survive Scott Donaton Hardcover: 10 June, 2004 (McGraw-Hill Companies) EUR 14,07 Making Money With Classified Ads Melvin Powers Paperback: 31 December, 1995 (Wilshire Book Company) EUR 14,24 Manager's Guide to Distribution Channels, The Linda Gorchels and Edward J. Marien and Chuck West Hardcover: 16 April, 2004 (McGraw-Hill Companies) EUR 25,61 Market Maker's Edge: Day Trading Tactics from a Wall Street Insider, The Josh Lukeman Paperback: 18 January, 2008 (McGraw-Hill Companies) EUR 12,79 Marketer's Guide to Successful Package Design, The Herbert M. Meyers and Murray J. Lubliner Hardcover: 11 May, 1998 (McGraw-Hill Companies) EUR 39,09 Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing Kevin J. Clancy and Robert S. Shulman and Robert S. Shilman Paperback: 01 June, 1995 (McGraw-Hill Companies) EUR 9,58 Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability James Lenskold Hardcover: 01 August, 2003 (McGraw-Hill Companies) EUR 25,61 Marketing Warfare Al Ries and Ries and Jack Trout Paperback: 01 December, 1997 (McGraw-Hill Companies) EUR 10,87 Marketing Works: Unlocking Big Company Strategies for Small Business Chris H. Lee and Daniele Anthony Lima Paperback: 23 May, 2006 (Morgan James Publishing) EUR 14,22 Marketing Your Services: For People Who Hate to Sell Rick Crandall Paperback: 01 November, 2002 (McGraw-Hill Companies) EUR 12,15 Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value, The Lynn B. Upshaw and Earl L. Taylor Hardcover: 22 September, 2000 (John Wiley & Sons) EUR 30,82 Media Planning: A Practical Guide Jim Surmanek Paperback: 26 February, 2008 (McGraw-Hill Companies) EUR 16,00 Momentum: How Companies Become Unstoppable Market Forces Ron Ricci and John Volkmann Hardcover: 15 December, 2002 (Harvard Business School Press) EUR 23,74 More Secrets of Consulting: The Consultant's Tool Kit Gerald M. Weinberg Paperback: 15 January, 2002 (Dorset House Publishing Company, Incorporated) EUR 23,57 More Words That Sell: A Thesaurus to Help You Promote Your Products, Services, and Ideas Richard Bayan Paperback: 26 June, 2003 (McGraw-Hill Companies) EUR 9,58 My Life in Advertising and Scientific Advertising: Two Works Claude C. Hopkins Paperback: 01 January, 1966 (McGraw-Hill Companies) EUR 9,58 Name of the Beast: The Perilous Process of Naming Brands, Products and Companies, The Neil Taylor Paperback: 22 March, 2007 (Cyan Communications) EUR 17,11 Net Words: Creating High-Impact Online Copy Nick Usborne Paperback: 05 March, 2008 (McGraw-Hill Companies) EUR 10,87 Ntc's Dictionary of Advertising Jack G. Wiechmann Paperback: 01 September, 1994 (McGraw-Hill Companies) EUR 12,79 One Minute Sales Person, The Spencer Johnson Hardcover: October, 2002 (William Morrow & Company) EUR 12,79 One-Day Marketing Plan: Organizing and Completing a Plan That Works, The Roman G. Hiebing and Scott W. Cooper Paperback: 01 May, 2004 (McGraw-Hill Companies) EUR 20,85 Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells, The Robert W. Bly Paperback: 30 January, 2003 (McGraw-Hill Companies) EUR 12,79 Opening Closed Doors: Keys to Reaching Hard-To-Reach People C. Richard Weylman and Weylman Hardcover: 01 March, 1994 (McGraw-Hill Companies) EUR 16,00 Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing Ernan Roman and Scott Hornstein Hardcover: 01 June, 2004 (McGraw-Hill Companies) EUR 24,75 Peaceable Kingdom: Building a Company Without Factionalism, Fiefdoms, Fear, and Other Staples of Modern Business, The Richards and Culp and Stan Richards Hardcover: 27 March, 2001 (John Wiley & Sons) EUR 24,33 Pepper Pike: A Milan Jacovich Mystery Les Roberts Paperback: May, 2005 (Gray & Company Publishers) EUR 9,41 Petretti's Coca-Cola Collectibles Price Guide Allan Petretti Hardcover: 30 April, 2001 (Krause Publications) EUR 29,36 Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas Edward Werz and Sally Germain Paperback: 01 June, 1998 (McGraw-Hill Companies) EUR 9,58 Pocketbook Power: How to Reach the Hearts And Minds of Today's Most Coveted Consumers--Women Bernice Kanner Paperback: 01 November, 2005 (McGraw-Hill Companies) EUR 13,02 Positioning: The Battle for Your Mind Al Ries and Jack Trout Hardcover: 28 December, 2000 (McGraw-Hill Companies) EUR 16,00 Positioning: The Battle for Your Mind Al Ries and Jack Trout Paperback: 15 January, 2001 (McGraw-Hill Companies) EUR 13,40 Posters Of The Canadian Pacific Marc H. Choko and David L. Jones Hardcover: 04 November, 2004 (Firefly Books) EUR 32,44 Power Sales Writing Sue A. Hershkowitz-Coore Paperback: 21 July, 2003 (McGraw-Hill Companies) EUR 7,02 Primal Branding: Create Zealots for Your Brand, Your Company, And Your Future Patrick Hanlon Hardcover: 15 May, 2006 (Free Press) EUR 16,67 Primal Branding: Create Zealots for Your Brand, Your Company, And Your Future Patrick Hanlon and Alan Sklar CD audio: February, 2006 (Tantor Media) EUR 24,17 Primal Branding: Create Zealots for Your Brand, Your Company, And Your Future Patrick Hanlon and Alan Sklar CD audio: February, 2006 (Tantor Media) EUR 41,17 Publicity & Media Relations Checklists: 59 Proven Checklists to Save Time, Win Attention, & Maximize Exposure With Every Public Relations & Publicit David Yale and Anne Knudsen Paperback: 11 January, 1995 (McGraw-Hill Companies) EUR 14,71 Publicity Handbook: The Inside Scoop from More Than 100 Journalists and Pr Pros on How to Get Great Publicity Coverage : In Print, Online, and on the Air, The David R. Yale and Andrew J. Carothers Paperback: 04 May, 2001 (McGraw-Hill Companies) EUR 14,71 Ready, Set, Talk!: A Guide to Getting Your Message Heard by Millions on Talk Radio, Talk Television, and Talk Internet Ellen Ratner and Kathie Scarrah Paperback: July, 2006 (Chelsea Green Publishing Company) EUR 14,38 Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business, The Stephanie Capparell Hardcover: January, 2007 (Free Press) EUR 17,12 Restaurant Marketing and Advertising: For Just a Few Dollars a Day Amy S. Jorgensen Paperback: 09 July, 2007 (Atlantic Publishing Company (FL)) EUR 13,46 Restaurant Promotion and Publicity: For Just a Few Dollars a Day Tiffany Lambert Paperback: 30 April, 2007 (Atlantic Publishing Company (FL)) EUR 14,21 Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value Neil Rackham and Rackham and John DeVincentis Hardcover: 15 January, 1999 (McGraw-Hill Companies) EUR 16,00 Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach Linda Richardson Hardcover: 12 March, 2008 (McGraw-Hill Companies) EUR 12,79 Sales Techniques Bill Brooks Paperback: 01 March, 2004 (McGraw-Hill Companies) EUR 9,58 Say It Right the First Time Loretta A. Malandro Paperback: 25 March, 2003 (McGraw-Hill Companies) EUR 10,87 Secret Power of Blogging: How to Promote and Market Your Business, Organization, or Cause With Free Blogs, The Bruce C. Brown Paperback: January, 2008 (Atlantic Publishing Company (FL)) EUR 16,83 Secrets of Top-Performing Sales People: Selling With Customer Focus Seleste E. Lunsford and Mark D. Marone and Edward R. Del Gaizo Paperback: 07 August, 2003 (McGraw-Hill Companies) EUR 9,58 Secrets to Succeeding in Network Marketing Offline and Online: How to Achieve Financial Success Selling Network Marketing Products & Services, The Jonathan T. Street Paperback: May, 2008 (Atlantic Publishing Company (FL)) EUR 16,83 Selling Sickness: How The World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients Ray Moynihan and Alan Cassels Hardcover: June, 2005 (Nation Books) EUR 17,36 Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All into Patients Ray Moynihan and Alan Cassels Paperback: June, 2006 (Nation Books) EUR 11,08 Selling the Wheel: Choosing the Best Way to Sell for You, Your Company, Your Customers Jeff Cox and Howard Stevens Paperback: 01 January, 2001 (Touchstone Books) EUR 8,33 Seven Keys to Managing Strategic Accounts, The Sallie Sherman and Joseph Sperry and Samuel Reese Hardcover: 08 April, 2003 (McGraw-Hill Companies) EUR 17,92 Soap, Sex, and Cigarettes: A Cultural History of American Advertising Juliann Sivulka and Sivulka Paperback: 20 March, 1997 (Wadsworth Publishing Company) EUR 33,94 Socratic Selling: How to Ask the Questions That Get the Sale Kevin Daley and Emmett Wolfe Hardcover: 01 August, 1995 (McGraw-Hill Companies) EUR 12,79 Solution Selling: Creating Buyers in Difficult Selling Markets Michael T. Bosworth and Rick Page and Sallie Sherman Hardcover: 01 September, 1994 (McGraw-Hill Companies) EUR 21,12 Sound of Money: How Political Interests Get What They Want, The Darrell M. West Paperback: 05 November, 1998 (W. W. Norton & Company) EUR 14,10 Spin Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources, The Neil Rackham Paperback: 10 March, 2008 (McGraw-Hill Companies) EUR 15,87 Sponsorship Seeker's Toolkit, The William Shore and Anne-Marie Grey and Kim Skildum-Reid Paperback: 30 November, 2002 (McGraw-Hill Companies) EUR 17,92 State of the Art Marketing Research Albert Breneman Blankenship and A. B. Blankenship and Blankenship Hardcover: 11 June, 1998 (McGraw-Hill Companies) EUR 32,02 Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales Linda Richardson Paperback: 01 November, 1997 (McGraw-Hill Companies) EUR 12,15 Strategic Marketing Management: A Means-End Approach Mark E. Parry Paperback: 22 December, 2004 (McGraw-Hill Companies) EUR 9,58 Successful Fundraising: A Complete Handbook for Volunteers and Professionals Joan Flanagan Paperback: 01 November, 1999 (McGraw-Hill Companies) EUR 12,15 Successful Marketing Plan: A Disciplined and Comprehensive Approach, The Paul Geisler and Roman G. Hiebing and Scott W. Cooper Paperback: 01 June, 2003 (McGraw-Hill Companies) EUR 25,61 Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers Gerald A. Michaelson and Steven W. Michaelson Paperback: 01 October, 2003 (McGraw-Hill Companies) EUR 7,02 Technique for Producing Ideas, A William Bernbach and James Webb Young Paperback: 26 February, 2008 (McGraw-Hill Companies) EUR 4,81 Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding How and Why Your Customers Buy Bill Stinnett Paperback: 25 October, 2004 (McGraw-Hill Companies) EUR 11,72 Thinking Out of the Box: How to Market Your Company into the Future Kathy Yohalem and Yohalem Hardcover: 21 February, 1997 (John Wiley & Sons) EUR 27,57 This Is Pr With Infotrac: The Realities of Public Relations Doug Newsom and Judy Vanslyke Turk and Dean Kruckeberg Paperback: 01 July, 2003 (Wadsworth Publishing Company) EUR 43,00 Time-Saving Ideas for Your Church Sign: 1001 Attention-Getting Sayings Verlyn D. Verbrugge Paperback: 01 October, 1999 (Zondervan Publishing Company) EUR 7,04 Tipping Point: How Little Things Can Make a Big Difference, The Malcolm Gladwell Hardcover: 29 February, 2000 (Little Brown and Company) EUR 16,66 Trade Name Origins Adrian Room and Room Paperback: 01 May, 1997 (McGraw-Hill Companies) EUR 8,30 Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed, The Bruce C. Brown Paperback: 28 June, 2007 (Atlantic Publishing Company (FL)) EUR 17,11 Ultimate Guide to Sports Marketing, The Stedman Graham and Joe Jeff Goldblatt and Lisa Delpy Neirotti Hardcover: 21 March, 2001 (McGraw-Hill Companies) EUR 19,20 Value-Added Public Relations: The Secret Weapon of Integrated Marketing Philip Kotler and Thomas L. Harris Paperback: 11 December, 1999 (McGraw-Hill Companies) EUR 11,51 Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price Tom Reilly and Thomas P. Reilly Hardcover: 01 December, 2002 (McGraw-Hill Companies) EUR 17,28 Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value J. Nicholas de Bonis and Eric W. Balinski and Phil Allen Hardcover: 19 February, 2008 (McGraw-Hill Companies) EUR 38,67 We Know What You Want: How They Change Your Mind Douglas Rushkoff and Martin Howard Paperback: 02 March, 2005 (Disinformation Company) EUR 9,94 What's Keeping Your Customers Up at Night?: Close More Deals by Selling to Your Client's Pain Steven Cody and Richard Harte and Stephen Cody Paperback: 01 April, 2003 (McGraw-Hill Companies) EUR 12,82 Winners!: How Today's Successful Companies Innovate by Design John Thackara Paperback: 20 March, 1997 (Gower Pub Co) EUR 22,15 Winning the Talent Wars Bruce Tulgan Paperback: 21 May, 2002 (W. W. Norton & Company) EUR 9,58 Word of Mouth Marketing: How Smart Companies Get People Talking Seth Godin and Guy Kawaski and Andy Sernovitz Hardcover: 01 November, 2006 (Kaplan Business) EUR 17,26 Words that Sell: More than 6,000 Entries to Help You Promote Your Products, Services, and Ideas Richard Bayan Paperback: 01 May, 2006 (McGraw-Hill Companies) EUR 13,02 Zydeco Shoes: A Sensory Tour Of Cajun Culture Alexandria Hayes and Swanson Advertising and Earl Hebert Hardcover: 01 September, 2004 (Pelican Publishing Company) EUR 24,11